Crest are currently offering this gift with purchase throughout supermarkets in Zhuhai China. Get a free On-Pack Promo when you purchase a double pack of Crests famous toothpaste. This is a great promotional product because it not only adds synergy between product and promotion, but boosts brand awareness and acts as a great incentive.
The promotion is effective because it has many uses, the cups are used to hold the tooth brushes or can be used to drink from after using the tooth paste. The cups are gently designed and branded by Disney. This is a very popular brand throughout China and appeals to a wide range of consumers. The clever use of Disney branding encourages children to brush their teeth and gives the product a higher perceived value.
Keep your eyes on ODM for more interesting articles about promotional products in China.
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