Crest are a widely distributed oral healthcare brand within China and are well known for offering quality bathroom essentials and junior friendly promotions. Crest are currently distributing this fantastic Winne the Pooh gift with purchase as part of an on-pack promotion with their Pro Health 7 tooth paste range.
ODM is fond of this gift with purchase promotion because Crest have effectively combined an everyday essential with a famous children’s storybook. This not only boosts brand awareness but increases the perceived value of the product. The small Winne the Pooh branded boxes can be used for storage or ornamental purposes and simultaneously provide eye candy for children and mobile advertisement for Crest and Disney. Due to the fact that this great gift is branded with Disney it becomes a collectable item, which is primary goal of many promotions on the market today.
This in pack promotion is primarily directed at parents but could also appeal to an adolescent with interests into disney characters. If you’re interested in designing your own product promotion please don’t hesitate to contact a member of the ODM team. Our expertise can bring your ‘ideas to life’
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