Popular Bookstore Malaysia is holding a promotion for their membership programme. They are giving away eco-friendly shopping bags and pouches to new sign-ups and renewals for Popular Membership. This promotion will only be applicable at Bangunan Lee Rubber Popular store in Malaysia.
We like this location-specific promotion because it will drive sales for stores located out of the city centre. These promotional products carry Popular’s logo and an environmentally-friendly message on its shopping bags.
This acts as a reminder for its customers to ‘Save the Earth‘ and to carry its ‘logo’ around as walking advertisements.. A very effective marketing strategy.
Check out some other articles that convey strong messages..
What other promotional messages do you think should be conveyed to your target audience? Share with us!
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