Recently, Marionnaud (a very famous perfumery brand in France) and Kenzo offered a promotional gift – A handbag holder.
This gift is especially useful to ladies when they go to the restaurant or a diner so they would not have to put their bag on the floor. It has only appeared a few years ago but has become really popular nowadays.
To get this free handbag holder, female customers simply have to go to a Marionnaud shop and ask for it.
On a marketing level, this campaign is interesting because it gives a really good brand image of Kenzo and Marionnaud, as they are jointly offering a gift for free to their customers.
Besides, this would also promote the brand’s product when one steps into Marionnaud‘s shops. Furthermore, since Kenzo is really famous brand, it is also a good thing for Marionnaud because this campaign reflects a strong collaboration between both corporate giants.
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