In this case, promotional shakers have been included within this promotion as a giveaway for customers.
Gift with purchases, giveaways or on pack promotions are becoming really common within brands and to gain a slight competitive advantage we need to be more exclusive in the kind of promo gifts we include.
Super, a pioneer in the 3-in-1 instant coffee concept in Malaysia, is currently running a GWP promotion. Purchase a pack of its organic instant soy milk powder and get a promotional shaker. We love the idea of offering a promotional shaker since:
If they could only offer a similar promotional shaker for their instant coffee line, the brand would be able to better reach out to a different market segment (working professionals etc.) altogether. See Reflex Instant Shaker for a high quality shaker and how we are able to make this high end.
Here is a perfect example of a simple idea achieving fantastic results; in relevance and functionality.
A Cheaper alternative to promotional shakers could be promotional stirrers
Customize your promotional shakers according to the materials / designs you want to be able to differentiate against your competitors!
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