Scratch’n’Win promotions seem to be quite popular in Russia and for good reason: having an element of intrigue and apprehension of winning a prize, it always appeals to customers. That is why a widely known sweets brand Rafaello has decided to run such a promotion in Russia.
To redeem a promo-gift (a USB-drive), you have to purchase participating packs of Rafaello sweets. Inside you will find a scratch card and hopefully win a prize! Just have a look at this amazingly crafted USB-drive in the shape of a heart. Decorated with sparkling strass crystals, this promotional gift is sure to gain the attention of customers.
USB-drive by Rafaello, Russia
What is more, Rafaello has designed a fantastic official site of this promotional campaign. Since the main prize is a romantic trip to France, Greece or Italy, we can see gorgeous photos of these countries constantly flashing on the background.
Official site of the promotional campaign by Rafaello, Russia
This promotional campaign is on from the 15th April till 30th of September, 2012.
More promotional ideas in the following links:
- Expert chain store Russia GWP
- VinExpo 2012 – La Bergère USB Keys
- Nestle Promotional Merchandise: Celebrating 100 Years with Promotional Products
- Promotional Ideas – Amazing USB Keys
