Here we have an original, innovative idea from Spain. To celebrate the bicentenary of the siege of Zaragoza by the French, Las Bodegas San Valero (The Winery San Valero), decided to pay tribute to the heroes and heroines of the attacks.
Visit the San Valero online shop and you can buy an original Special Edition Box Set of fine wines. This composes of two boxes and a selection of six very fine wines. Also, as a GWP, you’ll get a book and a CD about the siege, which happened two centuries ago, completely free!
We, at ODM, think this is a very good promotion. Firstly, because limited editions are usually a once in a life time opportunity and are normally very successful in sales. The company also added a book and a CD as a gift to this original Special Edition Box Set. The cultural aspect of this promotion can and likely will attract many customers.
Take a look at some other wine promotions:
For our Spanish Followers:
La Colección de Varietales Los Sitios de Zaragoza, es una serie limitada de las seis mejores variedades de vino seleccionadas por Grupo BSV (Bodegas San Valero). Con ellas rendimos un homenaje a los héroes y heroinas de los Sitios de Zaragoza en el Bicentenario de la Invasión francesa.
Además la colección completa incluye gratis un librito sobre Los Sitios de Zaragoza y un Cd con la Pieza Musical El Sitio de Zaragoza.
Me parece muy eficaz esta promocion. Su aspeto cultural puede atraer muchas personas.
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ODM estaba en la feria VinExpo en Hong Kong al fin de Mayo. No dudas en leer nuestros otros artículos sobre eso :
https://www.theodmgroup.com/2012/06/02/vinexpo-2012-la-bergere-usb-keys/
https://www.theodmgroup.com/2012/06/01/vinexpo-2012-aegerter-wrist-band/
https://www.theodmgroup.com/2012/06/01/vinexpo-2012-label-5-party-kits/
https://www.theodmgroup.com/2012/06/02/vinexpo-2012-wines-of-portugal-badges/
https://www.theodmgroup.com/2012/06/03/vinexpo-2012-excellor-magnet/
Me gusta el packaging! Su aspecto "viejo" puede ser un vector muy bueno de su imagen de marca... Que opináis?