While Russia is anticipating the release of The Dark Knight Rises movie on 26th of July, Mountain Dew has decided to give away these incredible gifts to hype up the atmosphere!
Simply collect promo codes from 0.5-liter or 2-liter packs, register them on the official site of this promotional campaign or send an SMS-message with the code to 2663 to receive your gifts! These limited edition items, which includes t-shirts, metal belt buckles, hoodies and more, are available while stocks last.
Mountain Dew has done a great job by incorporating their main colour – green, with the logo of the movie as this would help enhance brand awareness. On another note, fans of the The Dark Knight Rises movie would be encouraged to collect these items too! This offer is valid till 30th of September.
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Now a few words on this promotional campaign in Russian for local readers :
Приняв участие в акции от «Mountain Dew», посвященной кинофильму «Темный рыцарь: Возрождение легенды», который выйдет на экраны 26 июля 2012 года, каждый сможет выиграть подарки с символикой фильма и другие призы. Для участия в акции нужно регистрировать промо коды из под крышек напитков «Mountain Dew» в бутылках 0,5л. или 2л. со специальной этикеткой акции «Стань героем Готэм Сити» до 31 августа. Регистрация проходит на официальном сайте промо-акции или путем отправки смс-сообщений на короткий номер 2663.
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I like co-branded offers because they usually boost both brands marketing.. Do you remember of this promo from Thierry Mugler and Nocibé in France, https://www.theodmgroup.com/2012/06/19/gift-with-purchase-france-thierry-mugler-case-by-nocibe/ it is a very cool one as well!
T-shirts are efficient in creating free advertising while limited edition products often entice the customer to act fast! No doubt, it's a cool promotional up there!