Collectible Products France – Book and Stickers by Cora

The sequel of the famous Dreamworks movies, Madagascar 3, is now showing in France’s theaters. Cora, a chain of French supermarkets, is taking advantage of this opportunity by offering collectible Madagascar 3 book and stickers.

For loyalty card members, simply visit the nearest Cora shop to redeem a free book. Otherwise, it will cost you €2.49 to get a branded book. After which, you will be able to collect those collectible stickers whenever you made purchases from the Cora shop!

Isn’t this a brilliant promotion launched by Cora?! This entices people to frequent their stores in order to accumulate the whole sticker’s collection! Hence, encouraging sales…

What do you think of these collectible products? Feel free to leave us a comment and read the following articles:

What do you think of these collectible products? Feel free to leave us a comment and read the following articles:

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• Carrefour GWP – Collectible Football Mugs
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• The Dark Knight Rises and Mountain Dew joint promotion from Russia

Here’s a summary in French for our foreign readers:

Cette promotion menée par Cora est très intéressante et promet de nombreux résultats : tout d’abord une augmentation de leur chiffre d’affaire. En effet, comme les clients vont obtenir des autocollants à chaque passage en caisse, ceci va les pousser à acheter dans les magasins Cora. De plus, en offrant des autocollants supplémentaires sur certains produits, Cora s’offre la possibilité de vendre des stocks morts ou vraiment difficiles à écouler. Comme vous le voyez, ce type d’objets promo rentrent parfaitement dans le cadre d’une campagne marketing réussie !