Délifrance, the famous French food restaurant is once again proposing an inteligent promotion to its customers.
Simply purchase a set of 4-piece Supreme Mooncakes and receive a free Délifrance box. This branded promotional gift enable lasting brand recall and could also be put into other uses, for instance, a toilet bag.
Apart from that, Délifrance also proposes bonus points to “La Carte VIP” (the VIP card) for purchase the box of MoonCakes, until 2nd of september 2012.
Délifrance typically uses GWP promotion or PWP promotion (see this article)… This has proven the effectiveness of promotional gift to drive sales.
If you are interested in similar promotions, please do not hesitate to have a look at the following links: