Delifrance Hong Kong position umbrella stands outside some of their stores to pull in new customers. Â The umbrellas are good quality and competitively priced. Â If it is raining they are a very convenient item for clients to purchase on impulse.
Promo Gift at POS
The stores will make a little profit on the umbrellas, but this is almost beside the point. Â Most importantly, the French themed fast food brand gets tremendous exposure with people using these promo umbrellas long term.
The chain have designed a small stand which matches the decor of their tables/chairs. Â They have placed it next to a menu & close to the cash register making a lot of sense in terms of Promotional Products display.
The umbrellas take up very little space so they do not detract from the overall aesthetic of the chain – nor do they take up valuable seating space.
Promo Product Caption - Take me away on a Rainy Day
