Whenever ODM staff go on business trips, we also act as promo spotters on-the-go. Our last check into Hong Kong International Airport Duty Free left us a relatively mundane sight.
Many companies are still just offering trolley luggage or document bags with their brand logo debossed or embroidered. These gifts increase the perceived value of the purchase but leave us uninspired.
What can marketing managers do to improve their brands in this situation?
- Product innovation and development
- Create more shelf space
- Use bright colours to seek attention
- Innovative shapes
- Strategic POS Display location
- Relevant promotional products
Check out some of the other interesting promotional gifts at duty free..
- Promo Gift Idea – Go Green with Power Saving Timer Plug
- Camus Cognac GWP – USB Pen Drive and Beach Bag Promos
- Mars “M-Brella” – how to make useful promotional gifts
- Asahi Frosted Glass Promotion. Thirsty.
- Travel adapter – Promo for travel.
- Jameson POS in Shanghai Airport.
- Atomiser for cocktails
- Duty free – Absolut Promotional gift