Bayard Presse, one of the biggest French editing company is offering an incentive product to its customers. Simply subscribe to its children magazine, Popi, to get a Petit Ours Brun Bag!
Subscription Gift – Petit Ours Brun Bag
This bag is specially designed with a picture of “Petit Ours Brun” (Little Brown Bear) in order to appeal its young readers… The promotional gift is also useful for schooling – Nursery or Recreation Center. Perhaps, Bayard Presse could have branded its logo to create free advertising on the move…
What do you think of this product? Share your thoughts by leaving a comment!
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Le groupe Bayard Presse démontre grâce à cette campagne que lorsque que l’on souhaite utiliser des objets promotionnels ou des objets publicitaires, il faut penser à la personne qui va acheter le produit ainsi qu’à la personne qui va l’utiliser.
En tout cas, cette opération vient montrer que le marketing par l’objet est encore largement plébiscité par beaucoup de marques car celui-ci permet non seulement d’augmenter les ventes mais également d’améliorer l’image de marque d’une entreprise.
