The Pokémon Company was able to undergo pen brand licensing as they team up with Lamy, a German pen manufacturer, to provide their Chinese fans with a special package. Launched last 2020, it comes with a yellow pen, a Poké Ball pencil holder, a Poké Ball-themed case, and a couple of Pikachu figurines that people can attach to the ballpen.
The ODM Group is a Promotional Products Marketing Agency founded in Hong Kong in 2003. Over the years, the company allowed its services to expand while being rooted firmly in Asia near our factories. Because of our diverse approach, we can be a great partner to any International brand that wants to have a team to manage its projects closely. We have expanded our scale and services scope for more than a decade. Eventually, it led to the creation of our sister company, Mindsparkz! Contact us as we’re always ready to review your next project. Let’s design and manufacture something special together.
Brand pen licensing refers to leasing or renting an intangible asset that is the brand. It involves the process of having contracts created and managed between an individual or company who desires to use the brand that associates with a product for a particular time and within a specified category. Brand owners use licensing to have their character or trademark extended onto entirely different products.
Brand pen licensing allows owners of intellectual property to have access to royalty income without any expenses or risks involved in distribution and manufacturing. The successful establishment of a profitable program in brand licensing depends on a clear strategy with proper operational segments.
Step 1: Have your Intellectual Property protected. It is among the vital factors behind the licensing of a brand. Step 2: Conduct the needed Research as Licensing a brand is not just a simple process Step 3: Set Terms and Restrictions.
1. Check if the brand owner is the actual owner of the rights. 2. Review if you have a strong brand image. 3. Verify if the property has legal protection for relevant product categories. 4. Study the kind of marketing that can back up the brand. 5. Allow for the competition to be checked.
Licensing can be highly appealing for businesses as the licensee assumes every risk and cost from marketing to manufacturing and attempting to hinder people from infringing on your patented products. It could depend on the agreement that the licensor or inventor may only need to sit and wait for royalty checks every quarter.
Here are great ideas on how branded products can do promotional brand licensing
Here are some cool TV merchandise that aims to license the Nickelodeon brand in Europe.
Here are fun and fresh ideas to merchandise Emoji from Europe’s Brand Licensing.
Here is a definitive event for brand licensing in Europe that allows people to meet more than 300 leading brand owners face-to-face, discover the hottest characters, brands, artwork, and images available for a license so they can get into new partnerships that could transform a business.
Here is a Brand Licensing event that allowed companies with promotional products to use licensed properties so their gifts will get spiced up with purchase campaigns. This can help smaller companies increase the value of their campaigns and become associated with a well-known brand.
Brand licensing is a licensing agreement that allows a business to market or produce a product using a brand from a different owner.
brand permit, brand authorization
Chinese: 品牌授权 (Pǐnpái shòuquán)
Vietnamese: cấp phép thương hiệu
Spanish: licencia de marca
French: licence de marque
Italian: licenza del marchio
German: Markenlizenzierung
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