When it comes to in-store marketing, a cardboard FSDU may well prove to be an economical and excellent investment. This example by Mars for their brand line, Dove will show you why.
Our team spotted this customized free standing display unit at a shopping store in Asia. It’s simple and straightforward. Found in the confectionery section of the store, it stood out because of its color and utilitarian design.
Also you’ll see that the side is branded. This way, shoppers coming from the side will be able to see the brand right away.
It’s easy to assemble and the size is just right so it can be moved around the shop with ease. Merchandisers can place the display near the counter or near the window without much hassle, saving them time and energy.
The thick cardboard material lends durability and stability to the custom POP display. In addition, the large sign above the shop display is telling customers to come and pick from their selection of sweet goodies. Its overall design gives Dove a better chance of recognition.
Would you be needing a free standing display for your campaign? Do send us an email to learn more about how we can help design and manufacture your very own cardboard FSDU.
For more POS display and FSDU design inspirations, browse through our blogs!
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FSDUs serve many purposes like promoting new product launches, seasonal promotions, cross-selling, and can even be used as a form of storage when there are no spaces on shelves.
It is important to place these FSDUs in prominent locations with high human traffic. This could be at entrance to stores or at checkouts and even at the end of an aisle.
Cardboard is a good material. This is because firstly, it is a material that incurs low cost. Secondly, it is durable and long lasting. Thirdly, it allows for easy brand customisation with its easy to print material.
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