Unlike usual beer packaging in other countries, Cass Light used the growing trend of Lock & Lock containers in Korea to their advantage. We blogged about the Lock & Lock pint launched by Baskins-Robbins a while back.
The use of Lock & Lock containers as packaging elevates the presentation of the 6 pack. This allows the brand to stand out from other typical beer cartons and secure shelf space. The instant gift is also a strong driver for impulse purchase…
For more shelf space promos:
- On – Pack Promo – Lea and Perrins Worcestershire Sauce
- Adding Value through Packaging – Champagne GWPs
- Promotional Cover Mounts taking Shelf Space