Cass Light, a South Korean beer brand, has a new package for their pack of 6.  There’s a little twist of originality here and we are sure this will boost their sales..

Lock & Lock Container as Packaging

Unlike usual beer packaging in other countries, Cass Light used the growing trend of Lock & Lock containers in Korea to their advantage. We blogged about the Lock & Lock pint launched by Baskins-Robbins a while back.

The use of Lock & Lock containers as packaging elevates the presentation of the 6 pack. This allows the brand to stand out from other typical beer cartons and secure shelf space. The instant gift is also a strong driver for impulse purchase

For more shelf space promos: