Another promotion spotted at Target stores in the US. Breakfast cereal brand, Cheerios gave away Super Hero Comic in every box of Honey Nut Cheerios.
There were a total of 4 Comics to collect, giving this promotion an extra attractiveness. Pictures of super heroes and striking fonts were printed in front of the box. It could definitely make customers stop and have a look at this special promo.
More surprise at the back of the box…
Kids could cut out a super hero mask at the back of the box and be their own hero. This made the promo fun and interactive. By creating activities for customers, it is a good marketing strategy to create a brand impression.
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