Just recently we visited Cosmoprof Asia, the largest gathering of cosmetics merchants and key players in the cosmetics supply chain. The trade fare was held in Hong Kong and we found a number of awesome merchandise on display. We also witnessed the creativity of merchandisers at the event. They went all out with their presentations so as to make their products appealing to visitors. And one of the presentations that caught our attention is the video POS display and live makeup demonstration done by one of the participants.
The POS display is a luggage full of makeup items. The lid of the trunk has a built-in screen doing demonstrations between live shows. This is a unique way to draw crowds and keep them interested.
Trade fairs are a great platform to showcase your product and services. But with so many things to do- props, theme, designs- setting up your booth can be overwhelming. Presentation can have a huge impact on the outcome of your show. That’s why we share a few important points we learned from our example.
Indeed, a good set up is essential to a successful trade show marketing. Combining the effectiveness of live demonstration and the benefits of a video POS display allows them to deliver their message fast and clear.
Here, at ODM, we can help with all your marketing needs. We can help with any giant POS display units or replicas, depending on your brand needs. Contact us to learn more about about our services.
This custom video advertising display by Guinness Singapore takes retail marketing to another level. The visual appeal of the LED screen attracts more shoppers.
The LED screen augments the cosmetic POS display. It effectively helped deliver the brand’s promise of flawless white skin to their viewers.
When two famous brands team up, it's not just a partnership, it's a powerhouse of… Read More
Narrowing down the selection of products that you offer at your gift store can get… Read More
End cap displays are strategic marketing fixtures essential for retail environments, positioned at the end… Read More