The fashion industry is one that has made good use of promotional products in the past. This latest marketing campaign from Marc Jacobs is no exception. Whenever a customer spends more than $300 on any Marc Jacobs products they will receive a customized yoga mat for free. This giveaway has been designed specifically for their target market of women aged 18-35 in order to maximize ROI.
How can a customized yoga mat increase brand awareness?
A promotional product such as a customized yoga mat is a great way of making people more aware of your brand. Since these products often have a logo printed on them, it will make people notice the brand name when the customer is using it. This means that gifts that will be used in public are more useful. The customer will also be reminded every time they use the item increasing the probability of them buying products from that brand again. This makes a customized yoga mat an excellent giveaway since it’s something that will be used often and can be used in public, for example in parks. Another way that promotional products can help a brand is by incentivizing purchase and increasing average customer spend. Many times, these products are only available as giveaways and are only given away when a customer spends a certain amount of money. Because of these advantages, promotional products are one of the best ways to promote your brand.
Feel free to contact the ODM Group to learn more promotional products. Our in-house design team, Mindsparkz, can also help you come up with new and unique ideas for your promotional campaign. Below are some other similar products you can look at for more inspiration:
- Crystal Eyewear Case for Fashion Industry
- Jewelry Promotion: Purchase with Purchase
- Gift with Purchase Promos: Shopping Bag by Cocomojo