Pernod Ricard Travel Retail, the famous French liquor supplier, and Henri Lloyd, a reputed fashion sports brand, have partnered on a new promotion held in duty free stores in airports of Australia, New Zealand and Fuji. Together they have created a dual-branded dry bag gift on purchase.
This promo is part of a larger scale promotional campaign called the Honor at Sea Promotion by Chivas Brothers.
It is an advertising campaign that promotes Chivas Brother’s core values : chivalry, teamwork, virility.The dry bag comes free on purchase of at least two Chivas Regal 12 years old and is worth 93 us$.
The luxury gift both rewards faithful customers and attracts new ones. What’s more it’s well thought position at the entrance of duty free stores makes it a highly visible promotion and very appealing to customers.
Check out other related articles:
When two famous brands team up, it's not just a partnership, it's a powerhouse of… Read More
Narrowing down the selection of products that you offer at your gift store can get… Read More
End cap displays are strategic marketing fixtures essential for retail environments, positioned at the end… Read More