At every Champions league or World cup, people go crazy. You see people gathered watching matches, you hear them discussing about the results and you probably join them to celebrate for a victory. In occasion of the UEFA Champions league final, FC Barcelona decided to distribute some club pins, perfect as football promo idea.
Indeed, football is the most popular sport played and followed all around the world. It has developed so much over the time that it became a real business. Teams turned into companies, with their own brand, income and budget. They look for sponsorships, for new advertising strategies and some are even quoted in Stock exchanges.
The football is nowadays a field where financial incentives are high and hence, also, in which, many investors are interested. This is when enter the game and would like to suggest you this football promo idea.
The FC Barcelona football promo idea is a small custom pin. It shows a trophy on the left to symbolize the final victory and the emblem of the club on the right. Below the crest we find the description caption “Champions league final 2015, Berlin 06 June.” They elements are few but suitable.
Right below the FCB picture, you can find some examples of other pins. Common sense says a pin should be something not too elaborate, but that gives a general idea of the topic/brand at first glance.
How could a pin be a successful football promo idea?
- Marketing campaign: pins are very pactical and versatile items. They can be used as football promo idea as giveway to fans, gift with purchase to every person who buys a match ticket or a football related product, a purchase with purchase as part of a kit and many others.
- Raise brand awareness: people and fans would wear it on their clothes, attach it on their personal items or give it to someone more interested. A simple football promo idea as a pin, sometimes receives much more exposure than other promo ideas such as an in-store display. Differently from the stand, the pin will advertise your brand/event wherever the wearer is going. We are sure that more than someone will be get curious.
- Increase perceived value: wearing a pin on your chest, make you feel to be part of something. We don’t have to underestimate the fact that humans are social beings. They live in groups and feel part of it, they look for approval and support from each other. Fans above all will feel more close to the team they cheer for.
If you are interested, please do not hesitate to contact us. We will provide you with our quality sourcing, designing and manufacturing services necessary to help you in your next promotional campaign.