Milka POS & vanity bag with chocolate
Milka Chocolates are displaying their products in Asian Duty Free Stores in an innovative manner right now.
They are using a small island POS displays to make sure their products stand out from the other Chocolate brands. Â Purple background with white cloud artwork of matches the wrapping paper traditionally used by the brand.
Adding even more value to this promotion, Mika are selling their chocolates as a set, gift packed in a special see through PVC and Plush pouch (described as a Vanity Bag).
This is guaranteed to generate impulse purchases from passing children – especially given the cute cow mascot which is on the pouch.. Â Read more blogs on chocolate
