Milka POS & vanity bag with chocolate

Milka Chocolates are displaying their products in Asian Duty Free Stores in an innovative manner right now.

They are using a small island POS displays to make sure their products stand out from the other Chocolate brands.  Purple background with white cloud artwork of matches the wrapping paper traditionally used by the brand.

Adding even more value to this promotion, Mika are selling their chocolates as a set, gift packed in a special see through PVC and Plush pouch (described as a Vanity Bag).

This is guaranteed to generate impulse purchases from passing children – especially given the cute cow mascot which is on the pouch..  Read more blogs on chocolate