Festivals and fairs are the good place to be to promote your brand. The Beer festival in Hong kong, which took place Saturday night on 14th of July, is a perfect example. Carlsberg did not miss this opportunity.
The Beer manufacturer designed these strange glasses, resembling a scientist’s beaker. You can wear these gift as a pendant thanks to an original Holder Lanyard. How do you get these glasses? Just buy a beer and you receive the glass for free.
Carlsberg was not the only Beer manufacturer at this festival who offered all these GWP on saturday night. Budweizer, Hoogharden, Guiness… They were all there and competition also was in place. Most of these glasses finished broken or in a bin, but we can say without any doubts customers have well received the advertising message.
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