Moccona offered a GWP mug with attractive and distinctive design in their last project. Seems like gift with purchase is a favorite strategy by marketing managers. We can see many brands’ gift with purchase appear in retail shop all the time.
As a business owner, you must make sure that your marketing strategy is different than others. A custom gift with purchase is an effective way to build your own brand image.
Color – Color is the first feature customers see on the product. Green means nature, fresh and relaxation. It helps to balance mind, body and emotions. With white background color, it emphasized the logo and image.
Image – There is a guitar printed on Moccona’s mug with a slogan “Rock your day”. Music always refer to relaxation. The GWP mug remind customers to have a drink and enjoy the day.
Packaging– On-pack promotion‘s packaging is also one of the marketing strategies they employed. It’s easy to carry the product and the freebie at the same time. And, the plastic front allows customer to see what the product and gift is inside the packaging.
Practicality– A useful and practical gift gives customers a reason to purchase the product. It also caters to the need of customers. In addition, gift like Moccona’s GWP mug can be used for long term. It makes customers feel valuable.
Brand engagement – Moccona’s packaging and gift creates positive image to customers. It reminds people to take a break with music. The brand builds trust and customer relation through the gift with purchase.
Brand awareness– Even though not drinking Moccona’s coffee, customers will think about the brand when they are using the branded mug. Also, customers will keep using the gift after the promotional campaign.
GWP marketing is effective in affecting customers buying emotions. In fact, many businesses are offering custom GWP to grab customers’ attention and raise brand recognition.
Here, at ODM, we hves the right people to help you create own gift with purchase. We can help you with counter POS display, and brand packaging design. If you are interested, you are welcomed to contact us anytime!
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