HKTDC Licensing Fair: Hallmark Marketing Products

ODM recently spotted Hallmark marketing products at the HKTDC Licensing Fair. The Hallmark marketing products such as pouches and keyrings are available for distribution upon obtaining their license. The marketing products include. Read more to find out how these items can be used as marketing products…

Hallmark Cards, Inc. is the world’s largest greeting card company, creating 30,000 different designs and related products each year in more than 30 languages, and distributing them in more than 100 countries. The company’s products are sold in Hallmark retail outlets, through mass merchandise stores, and via the hallmark.com web site. Over the years, Hallmark has branched out into other products and services that use creativity and emotion to help people connect, including stationery, party goods, gift wrap, photo albums, cut flower arrangements, home decor, collectibles, books, and Christmas ornaments.

How may these items be used as marketing products?

The pouch has the Hallmark Forever Friends bear character and it can be used to collect, store or carry items around. The key ring can be used as a decorative piece of accessory and it can be easily attached to your bag. The key ring can also be used to organise your keys in one place. The marketing products are branded with the Hallmark character which will facilitate free advertising every time the product is used.

Moreover, the keyring and pouch can be branded with Hallmark’s logo in order to increase brand awareness. This will let more people know about Hallmark’s brand and spark their interest in it. The Hallmark logo will also boost brand recall since the user is bound to catch sight of the logo most of the time he or she uses the products. This will enhance reminder advertising and enforce brand loyalty. Thus, existing customers will be inclined to patronise Hallmark again and make repeat purchases. Ultimately, this will increase sales for Hallmark. What do you think of these marketing products?