Some of the licensed products spotted at the HKTDC Licensing Fair are Mr Bean marketing products. The Mr Bean products are available for distribution upon obtaining the license. These items include Mr Bean cups and cushions. Read more to find out how these items can be used as marketing products…
Mr Bean Marketing Products: Cup
Mr Bean is a British comedy television programme series, starring Rowan Atkinson. The show has been sold in 245 territories worldwide, and has inspired an animated cartoon spin-off with the cartoon character of Mr Bean.
Mr Bean Marketing Products: Cushion
How may these items be used as marketing products?
The cups are great for using to drink hot or cold liquid content. They come in different designs and colours, along with the Mr Bean character. Even if the user does not use it for drinking, it can also be used to store items like stationery or simply as a display piece. Moreover, the cushion is light and portable which makes it easy to be brought from one place to another. It can be used at home or in the car to provide maximum comfort for the user as a back or head support or simply something to hug while sleeping.
The cups and cushion are branded with the Mr Bean animated character which will increase brand awareness. This will let people know more about the Mr Bean’s brand. By branding the Mr Bean’s character on the cups and cushion, it will increase brand recall. This will influence more people to watch the show and buy more Mr Bean marketing products. Ultimately, this will increase sales for the Mr Bean licensor as more potential licensees will be attracted to buy the license.
