HKTDC Licensing Fair: Paul Frank Marketing Products

ODM recently went to the Hong Kong Trade and Development Centre (HKTDC) Licensing Fair. We spotted Paul Frank marketing products which are available for distribution upon obtaining their license. The marketing products include caps, plush slippers and pouches. Read more to find out how these items can be used as marketing products…

Paul Frank is a privately held California-based lifestyle products company, selling apparel and accessories. The company designs products intended to reflect the original ethos from the garage days. It applies themes from music, art and pop culture with an influence from mid century design into everyday objects. Julius the Monkey is one of its best-known characters and has appeared in a wide variety of media. The iconic character is featured on many of their products, which are available through multiple retailers and their own stores.

How may these items be used as marketing products?

The cap is useful for blocking out sun rays when the user is outdoors while the plush slippers can be worn at home. Moreover, the pouch can be used to store items and carry them around conveniently. These marketing products are branded with Paul Frank’s logo which will facilitate free advertising to the user in the long run.

The marketing products can be branded with Paul Frank‘s logo to increase brand awareness. This will let people who see the products know about Paul Frank. The logo also boosts brand recall. This will enhance reminder advertising for Paul Frank every time the product is used. It will remind existing customers to make repeat purchases and patronise Paul Frank. This will enforce brand loyalty. Ultimately, this will increase sales for Paul Frank.