Customised packaging is a fantastic and unique way to advertise and boost sales for a company. This marketing idea is rarely used to full effect but provides a huge opportunity for more businesses once implemented. Jamaican Blue Mountain Coffee, in particular, is among the brands that utilise this strategy.
In today’s saturated market where they’re so many identical products, many competitors and overfilled shelves it is becoming more and more difficult to differentiate a product. In order to maintain and increase performance and sales companies need to make their product stand out in the market, customised packaging is one way to achieve this. Particularly for commodities such as coffee its becoming more difficult to grab people’s attention in order to gain sales. This coffee brand has responded to this creating unique packaging with a suitcase enabling it to stand out.
Furthermore, this brand is clearly seeking high-end consumers so by providing a suit-case box that is both unique and luxury will cleverly attract this type client into the purchasing process.
Not only does packaging protect and stores goods; it is a fantastic way to advertise the product itself. To keep the customer engaged with the product and brand it is important the packaging design is interesting and fresh. Packaging for any product can be diverse therefore there’s a lot of options for customisation. It can offer, especially in this example large spaces to logos and brand name. Some packaging can be used as a POS display or even as a gift with purchase.
Ultimately, when done effective customised packaging can achieve all the above benefit and as result will increase the company implementing the strategy’s sales and profits.
The ODM Group specialise in a range of promotional products including customised packaging. To find more about the products we provide and learn more about promotional ideas please visit our blog.
If you’re interested in this blog you may also wish to check our POS display page with, tailored advice on this topic.
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