Nestle is holding a promotion for its Nesquik powdered milk in US Target retail stores. It is done in a sweepstake promotion, targeting the young. Enter the promo code found inside the Nesquik tin onto a Disney website (click here) and stand a chance to win vacation to Walt Disney World Resort! This promo ends on 31 March 2012!
Alternatively, you do not need to purchase Nesquik products to enter in this sweepstake promo. Interested participants may also request a promo code by mail.
We think this is an interesting promotion because it seems more of inducing consumer interest than inducing purchase. Nevertheless, co-branding promotion like this often help brands to cut costs. When paired with popular brands or done with licensing, marketing strategies can be very effective.
Have a look at some articles we wrote about licensing and co-branding too..