Despite endless commercials of how drink driving could cause a whole life of guilt and remorse, the promotional efforts do not seem to be working. Many still forget in the heat of the moment.
For liqueur/spirits/wine brands out there, how about making your marketing meaningful by throwing in a portable digital alcohol breath tester as a gift with purchase?
This alcohol breath tester works in the following manner:
Advertising your brand is easy but no longer sufficient. To capture the hearts of the consumers is to provide meaningful marketing (through giving away functional promotional products) of real value to them. Every little detail matters, especially when it comes to brands caring for customers’ safety and well-being. Who knows, this alcohol breath tester could even trigger impulse purchases since gadgets like this are uncommon?
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