Everybody loves freebies and famous whiskey brand Red Label knows it. The brand has launched a promotional campaign offering free mini bottle with the purchase of twin pack as part of the on pack promotion. With this campaign Red Label is targeting the already whiskey drinkers as well as introducing new consumers to whiskey.
Red Label combines in itself the concept of “heritage, passion and luxury”, making it appealing for the target group – powerful and wealthy middle aged men. It is perceived as a luxury brand, something that is special or to be relished, one of the components supporting this perception is an expensive price tag. Product is advertised as the perfect gift, which implies high standards.
What benefits this on pack promotion has?
Red Label is known as world’s best-selling whiskey and for a good reason. This campaign combines 2 techniques together – free gift with the purchase and on pack promotion. Both of them are great to use, when sales stimulation is needed. Considering that the brand is giving away the smaller version of the actual product, the perceived quality of such giveaway will be high. It will enhance the value of the purchase and give more reasons for customers to make the purchase.
Feel free to contact the ODM Group to learn more about on pack promotion or other promotional products, which you can include in your marketing strategy. We have years of experience with sourcing promotional products for companies all over the world.
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