On Pack Promotion is a phrase that will prick up the ears of marketeers. They are an exceptional way to make your product stand out among the saturated shelves of the standard store. This case by Kellogg’s with a free custom promotional item of a spoon, on the front of the coco pops package, is a great example of an on pack promotion.
In addition to making your product stand out on the shelf, an on pack promotion brings competitive advantage in a plethora of ways. The promotion, used alongside gifts with purchase also adds value to the purchase for your consumer. This leads to increased profitability for the product. Even better in this case is the fact that Kellogg’s have gone with a personalized spoon. Custom gifts like this are a great way of below the line marketing, grabbing the attention of your potential consumers. But the benefits of an on pack promotion do not end here.
The benefits of an effective on pack promotion like this are profound. As outlined they certainly increase the profitability of the product offered. ODM have great experience with On Pack Promotions. To find out more you can visit our blog for inspiration, and contact us if needed.
When two famous brands team up, it's not just a partnership, it's a powerhouse of… Read More
Narrowing down the selection of products that you offer at your gift store can get… Read More
End cap displays are strategic marketing fixtures essential for retail environments, positioned at the end… Read More