Sanrio is having a Global & ongoing promotion whereby two new exclusive Best Friends Collection Tokidoki x Hello Kitty pieces of Rolling Luggage will be given out to two lucky winners weekly.

Sanrio Tokidoki + Hello Kitty Luggage

Simply sign up for Hello Kitty Sweet Happy’s eNewsletter on Sanrio and stand a chance of winning the branded luggage. Besides the prominent Hello Kitty Branding, this luggage features a hard exterior shell to protect the contents and comes with a matching tag.

You have probably already spotted hundreds of promotions using the famous licensed character, Hello Kitty. The Hello Kitty promotional merchandise can feature anywhere from inside EVA Air’s Hello Kitty Plane or as giveaways with Hello Kitty credit cards to Hello Kitty promotional figurines etc… Associating one’s brand to such a well know licensed character is a great way of creating brand awareness.

Members of the eNewletter also get to enjoy benefits such as:

  • Exclusive offers and promotions
  • Special giveaways
  • Free downloadable goodies
  • Exclusive event invitations

This promotional idea is a good marketing and advertising tool as the company could use the website to retain potential customers’ details to build long-term relationships with them. It is also bright in colours and eye-catching. It helps increase brand recognition whenever one of your customers uses the bag somewhere in the world. That is free advertising!

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* See also The China Bag Factory and China Plush Factory.