Giving customers the opportunity for one free gift with purchase is enticing, however offering a variety of gifts makes it even more so. For Calvin Klein’s recent marketing campaign in Macau, they offered customers the choice between a promo tote bag and backpack, along with a purchase of accessories from their new collection.
Any one of the products bought from their new collection gives consumers the freedom to choose their promotional gift. Hence, it is certain that the availability of two freebies will increase the effectiveness of this campaign.
Moreover, although a tote bag and branded backpack are simple items, they are extremely practical for everyday use. This means the customer can get a good use out of them and they are better value for money.
At ODM, we are experienced in product design and manufacturing. If you are looking to start a promotion including either a tote bag or backpack we’d be keen to help.
For more gift with purchase ideas, feel free to contact ODM.
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