ODM are always on the lookout for new promotional ideas – we discovered this gift with purchase offered in French supermarkets over the holiday season.
Champagne is globally recognized as a luxury good and thus benefits from a very prestigious image. Various brands of this delicacy need to think outside the box in order to effectively promote their brands.
Champagne producer Pommery did just that through a gift with purchase offer in order to entice potential customers to buy their products. With the purchase of a regular Pommery bottle, receive a champagne bucket as a promo.
Gifts with purchase hit their target provided the right promotional product is attached. The choice of a bucket for Pommery is the right one as no one likes to drink lukewarm champagne:
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