To celebrate the upcoming world cup held in South Africa,New Monday (a Hong Kong magazine) gave away this free camera strap as a promotional gift with every purchase of their magazine. Costing only HKD$20 (USD$2.50) buyers are able to enjoy a free promotional product as well as bundle of 2 magazines.
This promotional gift is sponsored by Adidas. Adidas logo and a soccer ball logo are debossed on each side of the camera strap. With more people taking up photography as a hobby, giving away camera related promotional products will definitely catch attention.
Other camera related promos are camera bags, camera cleaning kit, plushes, etc..
1. Mass outreach at low costs
When a company has a tight marketing budget, it can be difficult for one to choose exactly how to market your brand. Companies have to make smart decisions as to what makes the most sense of the business and what items will give them the most value for money. Promotional products come with a small price tag but generate a long lasing impact. This makes them a great investment that every company should consider.
2. Increase your brand recognition
Brand recognition is a goal for that all businesses aim to achieve. It is crucial for a company to establish its brand in such a way that it makes itself stand out from the competitors and also remains rooted in the minds of the customers. One simple way of doing so is to be creative with the marketing campaigns and promotional products are simple tools that can help you in this area. By customizing gift items that customers can use on a daily basis, you are increasing brand awareness for your company!
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