Spirits and Games are two distractions that adults generally enjoy mixing. So if you are a drink company, why not take advantage of this trend to promote your brand? Channeling the fun and excitement that come with gambling into your marketing mix can be a great way of advertising your products.
Here is an example of a company that successfully used gambling tools to promote itself. I spotted this in pack gift promotion in Carrefour, France. The poker set you see in the image above came free with this bottle of raspberry liquor. This promotional gambling product undoubtedly increased brand awareness for this small scale local spirit producer.
Think of using gambling products, branded with your logo, for different types of promotions :
Here are some examples of promotional gambling products or past promotions that have used them :
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