Lenscrafters Hong Kong, in collaboration with Japanese label EVISU, is offering the following gift with purchase to help promote EVISU brand eye-wear. Simply buy a pair of EVISU Glasses and get a complimentary designer keychain.
EVISU is known for their often outrageous designs with cartoon like appeal. The keychain offered reflects this design aesthetic as it features a stylized cartoon Buddha signature to the label.
Being offered exclusively at Lenscrafters HK, fans of EVISU would choose to purchase their glasses from Lenscrafters to gain this keychain.
Limited distribution also gives the keychan a high perceived value. All things remaining equal, ordinary consumers buying glasses from Lenscrafters might be tempted to choose EVISU as their eyewear of choice, giving a marketing edge for EVISU other other competing brands.
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