Nescafe, the instant Coffee provider, is regular user of Gift with purchase items for its various promotional campaigns. The following one is currently being promoted at ParknShop stores in Hong Kong.
Purchase a regular pack of instant coffee and receive an on-pack promotion a Winter themed mugs (Christmas style). The glaring red color of the mug and its package is an instant magnet for onlookers wondering about the brand of coffee they will purchase.
This clearly gives an advantage of Nescafe who, by offering this mug, get added on-shelf visibility thus increasing potential sales.
When two famous brands team up, it's not just a partnership, it's a powerhouse of… Read More
Narrowing down the selection of products that you offer at your gift store can get… Read More
End cap displays are strategic marketing fixtures essential for retail environments, positioned at the end… Read More
View Comments