Our Shanghai buying office staff spotted this on-pack gift promotion recently.  This promotional campaign at Carrefour Shanghai occupies a wide space offering different coffee sets for customers to choose from.

Different mugs, cups, saucers and coffee spoons are used. All these promotional products come in different shapes & colours according to the coffee you will choose.

The brands of instant coffee made by Nestlé come in many different forms already and this promotion serves to drive this point home.  Not surprising the group offers a wide range of promotional items. This is a sure the best way to attract consumers in the coffee section and keep promotions alive with nice gifts with purchase.

New campaigns for promotional gifts and box sets need strong brainstorming to accurately target your demographic and make sure that the gift really increases the sales and the branding.