Gift With Purchase Promotion

NESCAFE, the famous instant coffee brand is conducting yet another GWP campaign in order to win more market share in China.

Purchase a regular pre-mix coffee pack and choose from 2 gifts on offer.

  • Pencil Case – see picture on right
  • Stainless Coffee Stirrer – picture below

By offering different items as part of the same campaign, Nescafe is increasing the chances of repeat or multiple purchase from customers. (Sorry for the poor quality of photos!)

Both items have a high utility value and like coffee can be used daily.

  • Pencil Case can be reused in a wide variety of situations, thus improving thevisibility of the brand with a well positioned logo.
  • Stirrer, while mainly used for coffee, can serve many purpose related to drinking. Engraving the logo will insure Nescafe stays with you independently of the type of beverage you are having.