Here is another marketing campaign currently running in Spanish stores. The instant hot chocolate brand, ColaCao, is currently running a very cool promotional product. Clients get a free Scooby-Doo piggy bank with every pack of Original Cola Cao they buy.
This branded piggy bank is made in plastic material and equipped with an alarm to prevent theft. There is no doubt that children will like it! Put money in the piggy bank & Scooby-Doo will mechanically move his head. If someone tries to steal the money a “Scooby-dooby-doo” alarm will ring.
We truly think that this is, once again, a very good use of licensed characters in marketing campaigns to drive sales. If you want to know more about chocolate promotions, check out these blogs: