This is a good example of what is currently happening in the dairy industry. Brands using loads of promotional cups for customer attraction and retention purposes. How can you differentiate from competition?
As we can see from the image above, this set comes with a promotional colouring cup and 3 pens. The mugs just come plain and kids can use the pens included to customize the colouring designs as they wish.
Kids normally get influenced really quickly when it comes with promotions. It is really important to differentiate ourselves from the competition in a really competitive market such as the dairy drink industry, where people can shop around easily.
We have seen tons of promotional mugs as a gift with purchase and you need to differentiate to stay competitive and gain on exclusivity!
You can always add value to your promotional colouring cup by choosing different types of packaging
Playing with the packaging always indicates the value perceived of the product offered. Below we can see an image of the possible packaging designs we could use for this promotional coloring cup.
Increase the value of your offer with these cool milk promos!
You can check out the following milk promos to complement your promotional colouring cup: