Promotional products case studies on brand awareness have been needed to prove their success rate. In fact it has been shown that brand recognition is improved up to 71% according to various studies! Promotional products serve to spread the logo and details of companies and brands. This increases brand awareness and recognition. In fact promotional products are proven to offer some of the biggest returns on investment (ROI) in the advertising industry.
Presented are two studies that testify to this and after reading it should be clear just how companies should be using promo gifts in their marketing campaigns.
Louisiana State University/ University of Texas 2006 study
This study compared the effectiveness of promotional products against other forms of advertising. Here is what was found.
Case Study: Georgia Southern University 2003
This study was done on promotional products given away at trade shows.
Case Study: L.J Market Research at Dallas Fort Worth Airport
There you have it! Some positive statistics to prove that promotional products really are a good investment for companies.
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