Very commonly used as promotional products, stress balls and keyrings are cheap and fast to manufacture. They are also easy to customize.
If you are targeting a large number of customers and want to give away light and convenient items (for instance during events giveways), you will probably find these products appropriate. See previous and related articles on promotional products:
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Love to have these items I'm a big fan of rugby. Can't wait to squeeze that stress balls (chuckle).