The focus of the Samsonite marketing strategy is to showcase how light their suitcases are. The promotional mechanism and message is extremely clear and simple… No need to complicate it.
The baloons provided great visibility for the brand in the crowded shopping streets around Times Square and the red colour ties in nicely with Chinese New Year and gift giving culture.
Large flying mascots can also convey same message.
When two famous brands team up, it's not just a partnership, it's a powerhouse of… Read More
Narrowing down the selection of products that you offer at your gift store can get… Read More
End cap displays are strategic marketing fixtures essential for retail environments, positioned at the end… Read More
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