Insulating food and beverage giants Thermos drive to keep our matters warm. Here is a great example of a POS display, on show in the renowned Jida Mall- located in Zhuhai.
Mammoth-sized travel tumblers, as Thermos have christened it, take centre stage in this eye catching POS display. Super-sizing employed by many brands; Red Bull, Bettina Barty and Chanel to name a few, is a great tool in getting the product and indeed brand out there and noticed.
Though, this was only one component to what can be considered an awesome POS exhibition. Below is a great display of the latest collection standing tall on a beautifully crafted branded platform, and in a open glass container.
This really helps with adding perceived value to the product, making it that little more of a luxury item than it already is of course.
To further this, Thermos included a very informational, but direct style of display, showing off some of their latest products and promotions on this strong promotional canvas holder.
Overall the benefits of thinking outside the box when it comes to POS displays, and in general marketing strategies are endless.
At ODM we have years of experience in fabricating in store displays, drinks promotions campaigns and promotional products. Feel free to contact us to learn more about promotional products or let us assist you in coming up with some new and innovative ways to promote your brand, and utilise your 2016 marketing budget.
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