S’mores, The Official Dessert of Tailgating(TM), is now advertising this classic treat! With the football season in full swing in the US now, fans across the country are joining this “tailgating” scene. The Hershey’s company and Krafts Foods are teaming up in this promotion to encourage fans to make S’mores a part of their tailgate.

This Instant-Win game consist of 3 prizes. For the grand prize, its a 2011 Chevy. 1st and 2nd prize is made up of the Chill & Grill bag and BBQ set respectively. No purchase is required and this is an instant-win game.

Promotional products for cars & Tailgating

Promotion is opened to all legal residents of the United States, aged 21 years old and above. There are two ways to play. On the game page, enter your required information to find out if you’re the winner of an instant-win prize. Alternatively, simply use your mobile phone to text “SMORES” to 44144 to play.

Overall a very effective strategy adopted by both big brands. By doing so, there would be high traffic on their website and more people will know about their product. One promotional gift that caught our eye was the Chill & Grill Bag.

This promotional item is definitely eye catching, with several functions and compartments. Integrating a trolley look to it makes it perfect for a family on-the-go. Brand logo can be printed on the front while zipper customization can be done as well. Bags make great promotional products for branding and marketing. Contact our buying office now to customize any bag to your preference, and do check out our latest post on tablet bags!

See below for more promotions by Hershey’s and Kraft Foods…