Hong Kong is the town of trade shows, with the Hong Kong Trade Development Centre (HKTDC) organizing more than 30 world-class international trade shows every year. It is soon to be the time for the Sports Source Asia. The Sports Source Asia trade show is the event of the year for the world of sports, outdoor activities and wellness products and it will take place on 29-31st October 2013.
For the Sports Source Asia, the HKTDC gave out a leaflet early to serve as a promotion for the event. This leaflet entitles trade buyers with a free admission badge, a Compact Towel as a free souvenir, free admission for seminars conducted by professionals in the field and lastly, free business matching services for you to find and connect with potential clients.
Sports Source Asia: Leaflet
Why give out this leaflet for the Sports Source Asia?
It is a great marketing approach by HKTDC. The fact is certain that the events held by HKTDC are successful because of their reputation for being organized and efficient. However, the key takeaway for most buyers or exhibitors from this marketing approach is the benefit of having the free business matching service. This service provided by the HKTDC helps exhibitors open up another channel to connect with their potential buyers. Booths will be set up within the convention halls and interested buyers and exhibitors can approach to either meet others with common specialization or needs. It is sort of a “blind date” but more in the business sense.
ODM feels that such a service offered to exhibitors and buyers of the Sports Source Asia trade fair is a great way to not only market the event but also to connect them together. This is really in line with the goal of the HKTDC to help individuals and companies tap on their network and resources to grow their business!
